Who Has the Most Valuable Search Traffic?


This infographic has a cool insight into who has the most valuable search traffic broken down by industry. This is based on organic traffic and on how much ads would cost to obtain that level of traffic.

Some of the most interesting aspects of this infographic include:

  • Wikipedia brings in over $1.5B worth of organic traffic each month
  • Facebook has the most valuable search traffic of all the major social media networks
  • LinkedIn is the winner for the “Jobs and Education” category

What do you think is the most interesting aspect of the data?