Doesn’t blogging sound fairly common? For every topic you can think of, there is already something written about it.
How many blogs do you think there are all together? Well, we are sure that the number is too huge. But does it matter how many blogs you write or how many people read them? Of course, the readers are what really matter. So, the most frequent question that comes into a blogger’s mind is – how to promote a blog and get more people to read it.
We are going to concentrate on that today. Blogging is the soul of digital marketing, and it’s crucial that we get more readers.
If you don’t have readers, blogging wouldn’t make sense, right? unless there is a different reason you blog. Okay, if you’re still stuck on this blog, I’m sure we share the same goal—better blog promotion! There are tons of marketing avenues available under the digital marketing umbrella where you can promote your blogs.
We are going to go over all of the “How-tos,” “Dos,” and “Don’ts” of blogging promotion in this article. Let’s roll!
1. Share on Blog Promotion Sites
Sharing your blog on promotional sites helps a lot in driving traffic and boosting engagement on your blog.
On the aforementioned websites, you can publish excerpts from your original content or blog summaries. Your blog is more likely to get more attention because these websites already receive a healthy amount of traffic:
- Medium
- Growth Hackers
- Zest
- Blogger
- WordPress
2. Re-visit Your Older Content
If you’ve written a valuable piece of content that needs to get the limelight, then sharing it once does not solve the purpose.
Neither does creating new content every time. You need to re-visit your older content, update it, and re-share it with a fresh perspective.
If you’re struggling to create well-written copies, use the help of professional essay writers to ensure the high quality of your content.
How can older content that hasn’t been republished or discovered by Google bots get more attention? Besides Google, you can leverage social media as well!
Nowadays, your audience is scouring social media channels as much as it is looking for information on a search engine.
These cutting-edge search engines help you connect with your intended audience. Using digital marketing automation tools like SocialPilot, you can re-share your previous social media posts. How to do that, you ask? It’s not hard. Once you’ve made changes to your existing blog, you can dive back into the social media analytics of your page, find the blog you want to re-share or repeat, tweak your messaging, and voila! Your post has been shared once more.
3. Re-purpose your Blogs
Of course, you promote it. However, did you know that you can promote your blog by formatting it in various formats for various platforms? That is repurposing, by the way. Repurposing the same content provides you with the opportunity to reach a larger audience and reinforce your message.
For a head start, you can repurpose your blogs that have been working really well so far. So, the response to the question “How to get your blog noticed?” is as follows: You don’t need to create content day in and day out; just repurpose the already created content to reach more people!
Here’s a case study to tickle your brain:
Whiteboard Fridays by Moz
Team Moz creates Whiteboard videos every Friday to better understand their audience. However, it does not end there. They further distribute those videos individually and also turn them into blog posts.
Repurposing means presenting the same content ideas in a different format. You can repurpose your content as
Infographic
Video
Podcast
Slideshare
Newsletter
And every other way you can think of!
People have various preferences of medium to consume content, and providing them with options increases your chances of being noticed.
4. Engage Your Target Market
Can’t put enough emphasis on this! Even if you have a lot of connections and followers on social media, you won’t be able to turn them into customers unless you interact with them! Engage in all possible ways with your followers by commenting, sharing, liking, and engaging. Message them a link to your blog. Inquire about their preferences and, more importantly, their dislikes! This will help your readers to know you personally as well as help you understand your readers better! /li>
Don’t Miss the Small Platforms What’s fascinating for one person might not fascinate others, and that brings the possibility that readers are spread across all the small and big social media platforms.
Even if you’re thinking about leaving platforms like Reddit and Quora, don’t. Quora helps a lot in driving back to your blog page. Focus on these platforms and create visibility for the users.
Suppose you want to promote your blog or your website or a new update and let your kind of audience know about it. Simply locate the relevant questions and provide an answer that includes a link to your website or blog. Also, you need to stick to the guidelines for content these platforms ask. For example, one platform may support lots of images, one will support a lot of content, and some may support both and encourage videos as well.
5. Establish Relationships with Influential People
Regardless of the industry, you are related to, you will find certain people to be more active on social media.
These members are referred to as influencers and frequently have a large number of followers. It would be beneficial for you to establish a connection with them and convince them to share your post on their network.
Simply identify the influencers in your field and begin engaging them naturally. You don’t need to sound like a greedy marketer who is trying to gain benefits with others’ efforts.
Reply and comment on the posts that interest you, and your next step will be to include them in your posts.
If you are giving them advantages for free, there are 100% chances that they will publish your content in their network.
Also, provide them an opportunity to post on your website and encourage them to promote it.
Also, you could invite them to post a guest blog on your site. This way, they’ll be promoting their blog, but your site indirectly!
6. Guest Post on Other Sites
One of the earliest forms of digital marketing, guest posting still has a significant impact on blog promotion. Essentially, guest posting is connecting with other websites relevant to your niche and publishing a blog. The collaboration helps both parties, as one gets quality content on their website, and another enjoys the perks of boosted SEO due to backlinks.
Now, the promotion game starts!
Your added backlinks send the other website’s ardent traffic to your website.
Plus, you get to establish yourself as a credible name in the industry and build a relationship with your peers, which will surely reap sweeter fruits in the long term.
7. Use Content Aggregators
You could say that social media platforms for long-form content like blogs, articles, and news are content aggregators. Their feed shows content curated from around the web and stored categorically on the platform
You can use these content aggregators to showcase your content and tap into an entirely new audience interested in the topics you talk about.
One of the most widely used content curation websites is Flipboard. The best thing about it is that you can post a blog blurb and then add a link to it to drive traffic to your website.
