• 2015 US Search Awards Winners Announced

    The 2015 US Search Awards winners were announced at the third annual ceremony held at Paris Las Vegas on Wednesday October 7 in association with Pubcon.

    The event marked the largest celebration of search, PPC and digital marketing in the United States.

    With thousands in attendance from across the globe, the awards attracted hundreds of entries from leading search and digital agencies and professionals.

    The competition just for a spot on the shortlist was fierce, let alone being mentioned among the 24 winners — 22 awards and 24 winners? Yes, it adds up. There was a tie for Young Search Professional of the Year, as well as an unscheduled Lifetime Achievement Award.

    Here Are This Year’s 2015 US Search Awards Winners

    Best Use of Search, Retail

    Barefoot Wine & ZOG Digital

    Best Use of Search, Finance

    Catalyst & HSBC

    Best Use of Search, Travel/Leisure

    Go Fish Digital & Reston Limo

    Best Local Campaign

    TopSpot Internet Marketing & Klein Custom Pools Local

    Best Low Budget Campaign

    aimClear & SeagullOutfitters.com

    Best Use of PR in a Search Campaign

    MerkleRKG & JetBlue Fare Options

    Best Use of Social Media in a Search Campaign

    aimClear & Airbnb

    Best Integrated Campaign

    Location3 Media & Westwood College

    Best Mobile Campaign


    Best PPC Campaign

    Point It Digital Marketing

    Best SEO Campaign

    Geary LSF

    Innovation PPC


    Innovation SEO


    Best PPC Management Software


    Best SEO Software


    Best Search Software Tool


    Best In-House Team

    Walt Disney Parks & Resorts Search & Auction Media Team

    Best Consultant

    Bill Hunt, Back Azimuth Consulting

    Best Small Agency


    Best Large Agency

    Elite SEM

    Young Search Professionals of the Year

    Maddie Cary, Point It & PJ Howland, 97th Floor

    Lifetime Achievement Award

    Bill Hunt, Back Azimuth Consulting

    US Search Personality

    Larry Kim, WordStream

    Preceding the ceremony, Alan Bleiweiss gave a heartfelt tribute to Dana Lookadoo. Dana was an industry veteran and adored member of the search marketing community.

    A scholarship fund has been established to assist students in the field of marketing to earn their degrees. Donations can be made to DanasFund.org — which raised nearly $10,000 by the end of the evening.

    The US Search Awards were established UK agency British events agency Don’t Panic, who each year also present the UK and European Search Awards.

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