How to Create Lead Magnets that Win Clicks and Influence Customers

Lead magnets - often called content offers - are something we've all seen. From free eBooks, to templates, to other gated content that's offered alongside blog articles, they've become a standard part of…

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How to Enhance Your SEO Efforts by Guest Posting

There is a widespread myth prevailing within the content marketing industry that guest posting is not that good a strategy to improve the SEO performance of a website. To be…

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Research reveals extent of aggressive hyperscale operator growth in cloud markets

Hyperscale operators are ‘aggressively’ growing their share of cloud service markets, according to the latest note from Synergy Research. The analyst firm identifies 24 companies in all which meet its…

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The complete guide to optimizing content for SEO with checklist

Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without an SEO strategy can’t keep up in a digital marketplace.…

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The surprising reason why CEOs should be social media savvy

On Christmas Day 2016, Airbnb CEO Brian Chesky did something unusual: He spent hours on Twitter engaged in market research that would drive Airbnb's market strategies in 2017. He began…

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Technology set to dish up takeaway revolution, says Just Eat

As if ordering takeaway wasn’t already easy enough, technological developments mean consumers need not lift a hand to order food these days. While food tech has tended to lag behind…

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Michael Bublé’s wife gives update on son’s cancer battle

Michael Bublé‘s wife Luisana Lopilato has spoken for the first time since her son was diagnosed with cancer. Bublé announced last November that his three-year-old son, Noah, was battling with liver cancer. In…

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Over 20 mobile phones recovered after mass theft at Leeds gig

Nathan Dalton was at the Parkway Drive concert at the O2 Academy on Monday night when he realised his phone was missing. He and his friends used the Find My…

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13 games that will change the way you think about gaming

Morning Makeup Madness, one of the games on display at Now Play This. Photograph: Jordan Erica Webber for the Guardian Now Play This is a festival of experimental games. Spread…

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Make Nokia Great Again HMD official explains how Android will help Nokia return to former glory

Simplicity, ease of use, build quality. These were some of the main attributes that made Nokia phones so popular in the pre-iPhone era. Although the Finnish firm went through some…

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