5 Essential Insights into Sustainable Link Building

  At the core of search engine optimization (SEO) lies a fact that has been driving this field forward ever since the first websites hit the search engine results pages…

Do Keywords Matter Anymore? An Interview With Veteran SEO, Bill Hunt

At Pubcon 2015 in Las Vegas, I had the opportunity to speak with Bill Hunt, President of Back Azimuth Consulting, about an oft-forgotten topic in SEO lately: keywords. The conversations…

How to Use Mention Monitoring as an Effective Link Building Technique

Search engine optimization is famous for being a tricky game, especially since Google’s algorithmic changes tend to get ever more complicated. Paying attention to brand mentions, and capitalizing on them,…

How to Be Successful on Mobile With PPC Bidding, Good Design: Insights From Jordan Koene and Jim Banks

At Pubcon 2015 in Las Vegas, the SEJ team had the opportunity to speak withJim Banks of Cheapflights, and Jordan Koene of Searchmetrics, who each had unique views on how…

A Snapshot of SEO in 2015 and Beyond

SEO: an ever-changing subject that, if you are reading this here on SEJ, most likely plays a role of some capacity in your current position. Whether you’re a senior analyst…

How to Maximize Your Reach Using Google’s Knowledge Graph

The evolution of Google’s search engine result pages (SERPs) over the past few years has lowered the emphasis on achieving top organic rankings and opened up tremendous opportunities. One of the most…

5 Quick Tips for Writing Successful CTAs for Your E-Commerce Company

When you operate an e-commerce site your primary goal is to have visitors take some sort of action once they land on your page. CTAs, or calls to action, are…

10 Steps to Effective Website Content and Copy

Last week, Oprah announced she’ll be donating $1000 per day to homeless puppies, but you won’t believe what happened next! Clickbait is not a sustainable way to develop effective website…

9 Roadblocks That Could be Harming Your Google Rankings

Almost every business in the world wants to rank on the first page of Google, but very few ever get there. With the best SEO will in the world, top-result…

10 SEO Tips You’d Be Surprised You Didn’t Know

Whenever I set out to write something like this, I’m always hesitant because I know that someone (or multiple someones) will read this and know every single thing on the…