Holiday SEO & Marketing Strategy: Win More Traffic, Rankings & Sales
Millions of people shop online every year looking for the best deals for the holiday season. According to Statista, in the U.S., Christmas shopping season traditionally begins on Black Friday.…
Voice Technology & Changing SEO Dynamics
Popular voice assistants such as Siri and Alexa have become the go-to search tool for consumer queries. Top companies such as Microsoft, Google and Amazon are offering Voice technology feature…
Look Out for These 5 Signs of Black Hat SEO
Black hat SEO refers to unethical practices to help a website rank higher in Google. Often times, a website doesn’t even know it’s suffering from black hat search engine optimization…
Boost Your Website’s Visibility With This SEO Course
Anyone who works in marketing knows: unless your website reaches the first page of the search results for your desired keywords, it's highly unlikely you'll get the traction you need…
Skip the SEO and SEM basics
Experienced search marketers like you are always pursuing the latest tactics and strategies that will take a campaign from “great” to “genius.” That distinguishes you from the rest. You deserve…
14 Common SEO Mistakes (And How To Correct Them)
Search engine optimization (SEO) is an entity in near-constant flux. Over the years, Google has changed its search algorithms multiple times—most recently in March 2019. Many businesses may be employing SEO…
14 Common SEO Mistakes (And How To Correct Them)
Search engine optimization (SEO) is an entity in near-constant flux. Over the years, Google has changed its search algorithms multiple times—most recently in March 2019. Many businesses may be employing SEO…
7 Reasons Why SEO Matters for Every Startup
For entrepreneurs, SEO is an integral part of building a successful startup from the ground up. Despite this, many founders neglect this low cost, high reward business strategy, according to digital…
The 4 Pillars of Enterprise SEO Success
Before starting my position at Groupon, I interviewed for director and senior manager positions in SEO with REI and Amazon. I noticed that there appears to be a shift in…
Law Firm SEO: Six Tactics Attorneys Can Use To Start Seeing Results
Lawyers in private practice face an extremely competitive environment in Google search. These challenges are compounded by the fact that there is an overwhelming amount of information about SEO on…