Google patent on related entities and what it means for SEO

I read a lot of patents, many of which may or may not apply to search engine optimization (SEO) or be used by Google at all. But that’s not the case…

How To Tell If Your SEO Campaign Is Working

It’s exciting to start a new search engine optimization (SEO) campaign, whether you’re handling all the little pieces yourself or you’re outsourcing the work to an agency. You’ll invest time and/or money…

PPC vs. SEO: What’s Best For Your Business?

Opinions expressed by Entrepreneur contributors are their own. When you own a digital marketing agency, clients want to know where to invest their marketing dollars. A question we frequently receive is, "Should I invest…

Reaching Out to Your Global Audience with International SEO

As you expand your business to customers in other countries, you might want to change your website’s content and setup. This said, you’ll find that you need to learn more…

13 Things You Need to Include in SEO Contracts

SEO contracts can be confusing, controversial, and a sticking point that we all quickly want to get past in the search industry. They don’t have to be, though, as they…

International SEO: How to build a global footprint

International search engine optimization (SEO) remains one of the foremost ways for a brand to establish their global digital footprint. It is a hugely challenging endeavor that rewards those who…

Online Marketing Specialist (SEO/SEM)

As an online marketing and technology partner for many of the top brands in healthcare, Practis provides efficient and comprehensive digital marketing solutions that help our clients design, manage and…

When to start using national SEO?

If you have been looking for ways to drive more customers to your business, then you have probably stumbled upon local SEO multiple times – and for a good reason.…

Technical SEO: Why It’s More Important Than Ever to Be Technical

A good SEO strategy should cover both on-page and technical SEO factors. Yet an SEMrush study found that a significant number of websites are still plagued with technical SEO issues. It’s a…

Five tips to improve collaboration between marketing and SEO teams

Interested to learn how to improve the integration between your SEO and marketing teams? Read on as Dawn-Elizabeth Howe, head of marketing at tombola bingo shares her tips for a joint up approach to…