How To Get Started With App Store SEO

If you’re a digital marketing veteran, you already know about search engine optimization (SEO) and how it can attract more traffic to your site—even if you’re not well versed in…

SEO Strategy in 2017 What’s Most Important?

Everyone wants to get a high click-through rate and a good spot in Google's search algorithm. But, when it is generally accepted in the industry that Google uses approximately 200 ranking factors to…

SEO Is Dead. No, Really

As an SEO professional focused on the healthcare industry, I regularly come across articles declaring that “SEO is Dead!” For the most part, these are reactionary pieces in response to…

SEO Truths In 2017 And Beyond

Ah, the elusive world of SEO. For a profession and skill set that fits snugly (and beautifully, I should add) between data science and content marketing, many brands just aren’t…

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before…

The complete guide to optimizing content for SEO (with checklist)

Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without an SEO strategy can’t keep up in a digital marketplace.…

How to Enhance Your SEO Efforts by Guest Posting

There is a widespread myth prevailing within the content marketing industry that guest posting is not that good a strategy to improve the SEO performance of a website. To be…

The complete guide to optimizing content for SEO with checklist

Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without an SEO strategy can’t keep up in a digital marketplace.…

When It Comes To SEO, How Cheap Is Too Cheap?

pexels.com pexels.com One of the biggest concerns I find with business owners and marketers apprehensive about starting a search engine optimization (SEO) campaign is the cost; they’re worried they may…

12 Most Effective SEO Strategies For 2017

SEO isn't an exact science -- nor even exactly a science. That said, there are certain strategies that - when used consistently - greatly increase the likelihood of getting higher rankings. Knowing…