Search In Pics: Google Jedi Master, Aerial Silks Class & Sundar Pichai Meets NFL’s Ronnie Lott

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet,…

A Layman’s Visual Guide To Google’s Knowledge Graph Search API

Google released their much-delayed Knowledge Graph Search API on December 16, 2015, which was announced in a post on Google Plus by Freebase. (They did so after retiring Freebase, to support…

Streetmap Loses Anti-Competitive Lawsuit Against Google In UK

UK-based Streetmap sued Google in court last November under an “abuse of competition” theory. This was essentially the civil-suit version of the European Commission’s antitrust case against the company. The…

Valentine’s Day Google Doodles: A Blushing Teapot, A Reading Hedgehog & A Candy-Giving Kleenex Box

Google went out of its way for Valentine’s Day this year, creating three separate animated doodles. In one, a blushing teapot receives a flower from a coffeepot. Another shows a…

3 Requirements For A Successful Link Building Campaign

Link building campaigns are complex and nuanced. No two campaigns are alike, and tactics and strategies vary depending on the specific project. Although every project is unique, there are three…

How To Compile A Top-Notch Competitive Link Analysis

When it comes to search engine optimization (SEO), it’s crucial to research your competition. Knowing where you stand in relation to your competitors will help inform the strategy and tactics needed to achieve your client’s…

Feed Your SEO & SEM Obsession

But time is running out! We’re only two weeks away from Search Engine Land’s SMX West, THE search marketing conference for search-obsessed professionals! SMX West is the premier search show,…

Call Tracking And Analytics 101

U.S. consumers will make more than 100 billion mobile calls to businesses this year. Nearly two out of three consumers say it’s very – or extremely – important to be…

The Marriage Between Conversion Optimization & SEO

As SEOs, our job is to increase the amount of qualified traffic to clients’ brands with the intention of having end users buy something, fill out a form, download a…

Google’s Classic Link Operator Showing Signs Of Being Turned Off For Good?

Link discovery and management is often considered an important aspect of one’s SEO services, and historically, SEOs used a special search operator from Google to find these links. The operator…