Data-Led Inbound Marketing
This is a follow-up to my post at the end of 2015, which looked at how you can take third-party tools and merge their data to create weighted segment reports that…
Ad viewability “should not be a KPI”, according to study
A large study of almost 10,000 people found that ad viewability affects ad recall, but goes on to state that it should not be a KPI. The research, compiled by…
Jump-Start Your SEO With These 6 Surefire Tactics
I’m often asked the question, “Where do I start with SEO?” Though there is no one-size-fits-all approach, my answer is generally to find the biggest need for your site and start…
Wikidata 101
No doubt you have run across articles detailing the SEO benefits of structured data and how algorithms focused on things not strings are turning search engines into answer engines. A…
29 super useful PPC tools you need to try this year
Since the dawn of mankind – and since the dawn ofpay-per-click marketing – we have been inventing new tools to help us survive and overcome challenges. All our tools began…
How to capitalize on Voice Search and the death of the keyboard
Once upon a time, search engines took marketers by storm, as many of the top brands struggled to stay ahead of the digital world, first came search engines, then came…
Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)
Welcome to Part 2 of Brand Bidding & PPC Optimization, a series to help today’s search marketer answer the biggest question facing PPC advertisers in 2016: How do I get meaningful…
Study The Competition To Rank Higher In Organic Search
Everyone wants to rank higher in search results than their competition. One of the best ways to achieve this is to stay on top of how the competition is doing…
[Updated] Bing Ads Experiencing Nearly 2-Day Reporting Outage
1:00 PM 2/10: New details on specific areas now provided (bullets below). “As of February 10, 2016 10:00 AM PST, Ad Campaign performance reporting is delayed by at the most…
Google To Remove Right-To-Be-Forgotten Links Worldwide, For Searchers In European Countries
Google plans to censor European “Right To Be Forgotten” links on sites worldwide, for those those searching from the specific European countries where particular requests were made. This would make…
