Russian Search Engine Yandex Unveils ‘Elvish’ Translator
Russian dwellers of Middle-earth could throw out their paper dictionaries Friday as the country's most popular search engine unveiled an online translator to Elvish. The application translates to and from…
Startup India: Tax Sops for Angel Investment Will Boost Initiative, Says Google India
As Prime Minister Narendra Modi gears up to give a shot in the arm to startups with the launch of 'Start Up India, Stand up India' initiative on Saturday, Google…
Google Says You Need Expert Writers: Content Standards From the New Search Guidelines
If you’re in the world of SEO, copywriting, or inbound marketing, it’s likely that you’ve already heard about Google’s release of the Search Quality Evaluator Guidelines in November 2015. Designed to…
Track Santa – NORAD and Google Santa Tracker Apps Go Live for Christmas Eve
Merry Christmas Eve! Or the night before Christmas, however you choose to call it. The time has come again to follow Santa Claus on his journey as he brings presents…
The SEO Implications of Google’s Search Quality Raters Guidelines
To the surprise and delight of many SEOs, Google recently released the full edition of its Search Quality Raters Guidelines – 160 pages of detailed instructions used to guide the…
3 Super Simple SEO Strategies You Probably Forgot About
SEO has advanced light years in just a few years. With all the complexity and progress, it can be easy to forget some of the fundamentals. Sometimes, I find myself…
A Comprehensive Strategy for Dealing with Google’s Algorithm Changes
In the world of SEO, we have to be ready to pivot fast. A single tweak to an algorithm can destroy everything we’ve built and force us to re-adapt quickly.…
5 Conversion & Experience Optimization Techniques You Can’t Afford to Overlook
In the last few years, conversion optimization has emerged as the primary field for investment in online marketing, and professionals across all industries have discovered that putting effort into it…
Google Says You Need Expert Writers: Content Standards From the New Search Guidelines
If you’re in the world of SEO, copywriting, or inbound marketing, it’s likely that you’ve already heard about Google’s release of the Search Quality Evaluator Guidelines in November 2015. Designed to…
Which Comes First: SEO Strategy or Budget? NEITHER!
It may not be the “chicken or the egg” conundrum (I have documented proof it’s the chicken!) but in the wide world of web marketing, the question of “What comes…
