The Long Game: How to Drive and Convert Web Traffic

In today’s world, most businesses live or die by their website. Gone are the days where companies can neglect their web presence and still drive leads and sales. Technology, especially…

Google and SEJ Launch ‘Ask the AdSense Guy’

I am excited to announce a new SEJ column “Ask the AdSense Guy” by John Brown, Head of Publisher Policy Communications for Google. Appearing monthly, John will cover topics related…

Beyond Yelp: How to Find (and Push) the Right Reputation Review Sites

For most people, the word “Yelp” is synonymous with “reputation review”. And that’s no surprise. This one site contains reviews of almost every type of business you can think of,…

Warning: You’re Killing Your SEO Efforts by Using Angular JS

Remember the 90s? Google was just starting out, smartphones and apps weren’t yet around, there was a limited number of coding languages and platforms, and life sure seemed simpler. Developers…

Most websites have a global audience, even if they focus on one country. However, depending on your product, you might want to go the extra step and target international users.…

On Personal Branding: An Interview With Guy Kawasaki

At Pubcon 2015 in Las Vegas, I had the opportunity to speak with Guy Kawasaki, Chief Evangelist of Canva, about the growing importance of personal branding in today’s workforce. In…

How to Maximize the Full Potential of Magento SEO

This post was sponsored by Mageworx. Out of the box, Magento is equipped with a bunch of SEO features that let store owners configure page URLs, optimize meta data, generate…

Marketing to Millennials: An Interview with Duane Forrester

At Pubcon 2015 in Las Vegas, I had the opportunity to speak with search marketing veteran, Duane Forrester, about the growing challenges the industry faces when it comes to marketing to…

How to Make Your URLs SEO Friendly

This infographic has a cool insight into who has the most valuable search traffic broken down by industry. This is based on organic traffic and on how much ads would…

Who Has the Most Valuable Search Traffic?

This infographic has a cool insight into who has the most valuable search traffic broken down by industry. This is based on organic traffic and on how much ads would…