The (Technical) Future of #SEO

This is part 1 of 2 in a series of articles where I will layout a vision to bring more objectivity to SEO by applying a search engine engineer’s perspective…

18 Areas of Knowledge Every SEO Must Possess

As SEOs, we need AS to know a lot of stuff. It can be absolutely overwhelming. Many SEOs experience the impostor syndrome — the feeling that we’re in our industry or…

UX: The Key to The Future of SEO

The SEO landscape has undergone quite a few changes over the last few years. You don’t need me to elaborate much here. Google has reshaped the SEO landscape and, like it…

Google Releases New Update To Structured Data Site Testing Tool

Structured data can give you that edge you need when it comes to getting content discovered and clicked on in search results, and other Google properties. Google’s structured data testing…

Geo-Targeting and SEO 101: How to Rank Content in Multiple Regions and Languages

The day has finally come – you have decided it is time to take your business international. Prospects and potential customers are searching all over the world for your products and services, but…

Six Actionable SEO Tips You Can Discover From Every SERP

SEOs rely on tools, data, numbers, metrics, reports, charts, graphs, and huge Excel spreadsheets bristling with pivot tables. We do love our data. But sometimes, the best information comes from the good…

UpCity.com: A Step-By-Step System to High Rankings

The task of search engine optimization, content marketing and management, as well as social media may appear daunting to the small business owner. Even for the seasoned professional, there is…

#MarketingNerds Podcast: Talking Technical #SEO with Prashant Puri

In this podcast, I had the chance to discuss many aspects of technical SEO with Prashant Puri, CEO & Co-Founder of AdLift.com. In this episode of Marketing Nerds, we cover:…

Five Times When You Absolutely MUST Hire an SEO

We’ve finally reached a point in business where SEOs are viewed as unnecessary. Business owners either think “SEO is dead” or “SEO is common knowledge,” so they don’t go through…

10 Ways to Beat The Panda and Penguin In Your Content Strategy

Change might not always be fun, but sometimes it is necessary to get ahead in the game of Google. Over the last several months, Google has rolled out two fresh…