Pancake Wars: What IHOP Can Learn from Dennys’ Social Media Success

Social media marketing to millennials can be a tricky feat. There’s lingo to be learned, creativity to be nurtured, plus strategy to be planned and executed. However, even when embracing…

Facebook’s Detailed Targeting—What You Need to Know

Are you running Facebook ads for your business? If so, Facebook is rolling out something that will help you narrow your targeting down to the exact customers you wish to…

Getting Real on Social Media? You Need These Reputation Dos and Don’ts

Social media sites like Facebook and Twitter can and should play an important role in your reputation management strategy. But if you’re using a tried-and-true marketing voice to amplify your…

How to Lower the CPC of Facebook Ads by Boosting CTR: An Interview With Christina Baldassarre

At Pubcon 2015 in Las Vegas, I had the opportunity to speak with Christina Baldassarre of Zebra Advertising about a different way of looking at Facebook ads that a lot…

15 Tips to Help You Write Better Social Media Content

Is social media getting you down? Maybe you have a good presence there, but things just aren’t hot yet? Don’t worry, this is something a lot of businesses go through.…

3 Facebook Ads Features You Aren’t Using

With a staggering 84% of internet users having at least one Facebook-owned account (Facebook, Instagram, Messenger, WhatsApp), it’s safe to say in many ways Facebook has taken over the world.…

8 Creative Ways to Drive Traffic to Your Blog with Facebook

You’re doing everything you can to drive traffic to your blog. You’re emailing your subscribers. You’re using Facebook to disseminate content. The problem is, with so much happening on Facebook,…

3 Overlooked Keys to Success With Influencer Marketing

It’s no secret that influencer marketing is catching fire, but as with anything new, there is always a learning curve. Here are the best tips and tricks I’ve seen after…

5 Free Tips to Increase Your Instagram Followers

Instagram is my social media soul mate. I’ve been on the platform for over three years, and it’s hard to imagine a day without it. It takes all of the…