Facebook Slammed by News Publishers Over Ad Policy

Facebook faces more criticism for its decision to categorise the promotion of news articles as political content, with global publishers now urging Chief Executive Officer Mark Zuckerberg to change its policy. Seven trade…

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Nintendo led gaming industry TV ad spend in August, but others are catching up

Nintendo may have ruled August when it comes to TV time, but with the fall game season upon us, PlayStation is opening its wallet and catching up. GamesBeat has partnered…

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KBC returns after 3 year hiatus; “ad inventory sold out,” says Sony’s Rohit Gupta

The show will go on air on the 28th of this month. 'Devyion aur Sajjano', in Big B's baritone, is set to return to the television screen once again after…

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Snapchat’s Adding New Ad Targeting Options to Boost Revenue Potential

In a quote that’s been referenced many times since, Snapchat CEO Evan Spiegel, during an interview at last year’s Cannes Lions Festival, said that Snapchat “really care[s] about not being…

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Does Facebook’s Advanced Ad Targeting Limit Campaign Effectiveness?

There was a Wall Street Journal article which gained a bit of attention this week which suggested that Procter & Gamble are looking to reduce their spending on targeted Facebook…

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