Dwell time is one of those metrics that gets referenced a lot in articles, on social media, and in conference presentations. Sadly, though, it remains greatly misunderstood by some in the SEO community. What is dwell time? Do search engines really use it? Is it a ranking factor? And, if so, how can you impact […]
When companies first try to explore the potential of new technology, they tend to think within current frameworks, but often miss its deep implications. Echoing the quote attributed to Henry Ford—“If I had asked people what they wanted, they would have said faster horses”—we start using new technology to improve what we already do before realizing that […]
t’s the age of social media and not just variety, memes too spice up our lives. And it’s all the more hilarious when the leading national political parties join the bandwagon. Keeping the upcoming Lok Sabha elections and probably also the demographic dividend of India in mind, the Bharatiya Janata Party (BJP) and the Congress […]
In the last few months, various reports have come from across the country with regards to PUBG Mobile. Some colleges and schools, and more recently, the government of Gujarat has been in the news for banning the popular mobile game. Its detractors say that the game impacts school students as well as adult gamers negatively. […]
Although WhatsApp recently limited forwards on the app, Ministry of Electronic and IT Secretary Ajay Kumar Sawhney on Monday noted that this alone would not be enough to tackle the growing problem of circulation of fake or speculative news. “It (WhatsApp) has become a publishing medium, so there should be rules made for it, as publishing is from one […]
HIGHLIGHTS Telegram was spotted triggering the camera Tencent’s QQ browser and Ctrip also prompt it briefly Vivo hasn’t issued a statement yet Vivo’s Nex range of smartphones, including the Nex A and Nex S, are the first ones in the world to launch with an elevating or pop-up selfie camera. With a near-bezel-free display, without a display notch, the […]
In today’s hyperconnected world and highly competitive business environment, it’s crucial for a business to be able to reach its target audience online with its core message, products and services or latest promotions. This is where search engine optimization comes (SEO) in. If done right, and in combination with other marketing and technical strategies, SEO […]
The goal in business is to make money. Right? We all know it, but how can we achieve it in today’s increasingly competitive online world – and how is digital marketing impacting profit potential? Digital marketing, long hailed as the cure-all for business ailments, has seemingly become a cost center instead of a revenue center. […]
I read a lot of patents, many of which may or may not apply to search engine optimization (SEO) or be used by Google at all. But that’s not the case with the recently granted Google patent “Related entities.” I believe this patent is being applied and it gives us significant insight into how Google identifies entities […]
Apple had quite a robust fourth quarter in 2017, posting a record $88.3 billion in revenue – with a profit of $20.1 billion – despite selling almost a million fewer iPhone units as compared to the same period in 2016. Since 2018 started, the company has announced multiple new updates and releases, with the Apple App Store’s […]