This is a sponsored post written by Internetum. The opinions expressed in this article are the sponsor’s own. The search engine optimization (SEO) market changes all the time. As search engines implement smarter algorithms, it’s not enough to produce low-quality content in the hope that it sways crawlers to your favor. In fact, SEO now requires human […]
As a platform, email has become such a norm that unless you’re a regular and devout practitioner, you may not appreciate its immense reach and utility. Especially in this day and age, with Snapchat filters, Instagram stories, AR displays and the like, email’s allure has definitely diminished in the red-hot glow of these sexier newcomers. […]
As an online marketing and technology partner for many of the top brands in healthcare, Practis provides efficient and comprehensive digital marketing solutions that help our clients design, manage and grow their online presence. Overview: We’re looking for an experienced Online Marketing Specialist to join our fast-growing digital marketing company. If you have experience with […]
Interested to learn how to improve the integration between your SEO and marketing teams? Read on as Dawn-Elizabeth Howe, head of marketing at tombola bingo shares her tips for a joint up approach to digital. Once upon a time the internet consisted of spun content with manipulated anchor text, irrelevant forum comments, and directory after directory with no real […]
Regardless of the type of business you are in or whether you are making your sales offline or online, you need to engage in Internet marketing. Although this may seem a small part of marketing, the number of people who are getting their information about products and services from the Internet has grown so much […]
Thanks to the ubiquitous smartphone, there’s now an entirely new level of marketing available: Geofencing. Geofencing is a location-based marketing tool that enables more active consumer focus. There are three ways to track a customer’s location: GPS, Bluetooth, and beacons, and each method finds and targets customers in different ways. And while it’s a relatively new technology, […]
You are correct in your assumption that there are many components that go into building a successful and growing business. Customer service, of course, is critical. So is offering a line of products and services that adapts to the changing times. One just has to look at what happened to Kodak and its focus on […]
It still feels like a long way off, but as of today there are less than 100 days till Christmas. If you haven’t already, it’s time to start thinking about your holiday plans, and time to start getting your Christmas marketing campaigns together to ensure you maximize your seasonal opportunities. And one additional consideration you […]
Influencer Marketing. What’s considered by many to be the next big thing in marketing seems to have become a dirty word to some, particularly those who feel like they haven’t seen any significant return on investment after spending big bucks on influencer campaigns. But is the fault potentially our own? In the excitement of costing and briefing those first few influencer campaigns, […]
If you promised yourself that 2016 was going to be the year that you doubled-down on content marketing for brand growth, it’s imperative that you’ve also established a clear understanding of your metrics for success. You can’t blindly throw content online and just hope that something sticks – failing to define your success metrics ahead of time will leave […]