Pasadena, CA — SEO Trust, a full-service digital marketing agency based in Pasadena, CA, has launched a local Search Engine Optimization (SEO) service to help independent businesses increase sales, and revenue.
SEO Trust, a full-service digital marketing agency based in Pasadena, CA, has launched a new local Search Engine Optimization (SEO) digital marketing service to help businesses increase brand awareness, customer engagement, and online sales.
The newly launched local SEO services are aimed at businesses that want to increase their visibility so local customers can easily find them. This can increase footfall, revenue, sales, and brand awareness.
Local SEO is a specific digital marketing tool designed to ensure any company website is effectively communicating with Google and other major search engines.
When local SEO is fully optimized and working properly, it enables local audiences to find businesses, services, and products online. Whether they are residents interested in visiting the business premises, or visitors to the area – local SEO is the best way to drive more traffic to an establishment.
SEO Trust has developed three local SEO packages, silver, gold, and platinum, designed to help businesses increase sales and generate revenue.
The platinum package includes a comprehensive site review and audit to assess how well the website is working, how it compares to competitor websites, and if there are any missing online company listings.
Following an initial assessment, a strategic optimization plan is developed and implemented. It includes on-site optimization, social media updates, and the installation of Google Analytics. The next phase focuses on off-site optimization, such as local search engine submissions and the development of a Google Maps profile.
The final stage is social media optimization, which looks at the levels of social media engagement and interaction, social media promotion and marketing. After the first month, a content creation plan is implemented to support the optimization work already completed. It is designed to encourage people to visit the website and help with Google rankings.
A company spokesperson said: “In today’s economic climate, local SEO is essential to the survival of small, niche, independent businesses. Many people – whether local or simply visiting – use search engines to find what they are looking for.”