Social media and social networking sites aren’t just about making new friends. These concepts have introduced a whole new way of communicating and managing information with the help of Web-based communities, software and tools to build business contacts, and design marketing and branding strategies. These tools help users to share information in innovative and creative […]
Do you spend precious time writing killer, quality content for your blog? Do you reap all the benefits from your content marketing? If not, you may not be marketing your content effectively! Unlike business websites, it does not make much sense to promote your blog through paid ads. But what other options are there? SEO […]
Content marketing and social media marketing are two different genres that include different tactics for success. However, the two can be a perfect match, especially when it comes to audience engagement. Social media became one of the most useful ways to promote your web content. But sharing your links alone on Twitter, LinkedIn or Facebook is […]
Trying to make it big on social media through different strategies has been the sole aim for most brands and businesses since the pandemic. There are several ways to get yourself noticed on social media but the attention does not guarantee success in terms of sales and brand reach. Social media platforms have introduced multiple […]
I have been doing blogging from the past 4 years. I have seen people, friends and relatives, coming in this field and exiting it. Let me tell you, blogging is a slow process. You can’t expect overnight fame and unexpected fortunate turn of events. When I started or as everyone I saw, who started there […]
The world of Social Media is probably responsible for more innovation in digital marketing over the past 5 to 10 years than nearly any other discipline. From ephemeral story based content to live video to all the things being done with data for more personalized marketing, staying in top of what’s real vs. the hype […]
The great thing about the internet is that it’s full of brilliant marketers sharing great information — all for free. Social media is no exception. If you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 33 blogs specifically about […]
Abstract Social media now complements many parts of our lives. Facebook, Twitter, YouTube and many other social networking sites allow users to share and interact with online content and to connect with like-minded people. Its strengths – rapid dissemination and amplification of content and the ability to lead informal conversations – make it a powerful […]
Social media marketing is essential for increasing traffic to your website, landing pages, blog posts, and more. Social media can help you build brand recognition, foster a community around your business, and grow your bottom line. It can also be a key driver of traffic to your website. It’s the second most frequently cited benefit, […]
The processing and evaluation of news content on social media is influenced by peer-user commentary
Abstract Contemporary news often spreads via social media. This study investigated whether the processing and evaluation of online news content can be influenced by Likes and peer-user comments. An online experiment was designed, using a custom-built website that resembled Facebook, to explore how Likes, positive comments, negative comments, or a combination of positive and negative comments would affect […]