Social media platforms are no longer just domains for socializing. They are powerful marketing tools for brands. Platforms like Facebook, Instagram, Twitter, Snapchat, TikTok and YouTube are witnessing an influx of brands looking to connect with consumers in a more personalized way. Using wit, humour or a strong social message, bands are constantly trying to […]
Twitter has become one of the most heavily used datasets for social media analytics due to its widespread availability as both a free sampled stream and paid firehose. Almost every available social analytics platform supports Twitter as a data source, making analyses as simple as point-and-click. While few Twitter analyses normalize their results, the ability to search […]
“Addiction is actually the point. That’s what social media shareholders are investing in.” The accusation came last month from Sen. Josh Hawley, R-Mo., in a speech at Stanford University’s Hoover Institution. While some politicians have argued for years that tech giants such as Facebook are dangerous for the economy, Hawley’s argument is that they are […]
Ever wondered what will happen to all the posts, photos and videos you post, or have posted, on various social media networks, after you die? At least 1.4 billion people will die before 2100, which implies that the dead could outnumber the living on Facebook by 2070, according to a study by Oxford Internet Institute of the […]
Social media posts from parents can hurt their childrenPHOTO: ISTOCK If you’re on social media, you’re most likely bombarded every single day with an onslaught of social media updates about people’s daily lives. Many of these are from parents who may be potentially well-meaning but are engaged in extreme over-sharing about their children’s every move. […]
The Australian government has announced plans to introduce tough new anti-terror legislation to prevent people from “weaponising social media platforms” and “livestreaming violent crimes”, as it happened during a recent attack on Christchurch mosques in New Zealand. The attacker, a 28-year-old Australian, livestreamed the 17-minute shooting spree at one of the mosques on Facebook. Fifty mosque-goers were killed […]
On March 17, Prime Minister (PM) Narendra Modi prefixed his name with the word ‘Chowkidar’ (watchman) on Twitter, sending social media into a tizzy. Numerous Bharatiya Janata Party (BJP) Union ministers, chief ministers and leaders followed suit. The PM was possibly countering Congress president Rahul Gandhi’s ‘Chowkidar Chor Hai’ (the watchman is a thief) campaign against […]
Ravi Shankar Prasad (File/IE) Electronics and IT minister Ravi Shankar Prasad said on Monday social media companies should appear before the Parliament if they are called, and any reluctance on their part will not be appreciated. The minister reiterated that no interference from foreign entities in elections will be tolerated. “The social media companies willingly […]
It’s well known that junk food ads on TV can strongly influence what kids want to eat. A study finds social media influencers can have the same effect on kids –but not when it comes to healthy foods. Jessica Lee Photography/Getty Images/Image Source Any kid with a cellphone or social media account is likely to […]
If you want to take your social media marketing to the next level, Social Media Marketing World in San Diego is the place to be. From March 20 to 22, the three-day event will have some of the leading experts in social media marketing addressing everything there is to know about these marketing channels. Brought […]