The Land Transport Authority (LTA) is on the lookout for a social media agency to provide social media management services on its social media platforms. According to Gebiz, the appointment will be for a period of one year, with the option to extend for another year after. In a tender document seen by Marketing, the appointed […]
Social media marketing is a strategy employed by many companies. One of the biggest complaints I hear from businesses is that they’re not having much success on social media. The thing is that certain social media marketing mistakes can cause brands to fail. I’ll be addressing several issues that may be impacting your social media […]
DES MOINES, Iowa – A social media influencer from Iowa has been sentenced to more than a decade in prison after he enlisted his cousin to hold a man at gunpoint in exchange for his internet domain, officials said. Rossi Lorathio Adams II, also known as Polo, founded the social media company “State Snaps” in 2015 while he was a student […]
We all know how easy it is to create new email addresses and user accounts on certain websites. But social media, or at least Big Social Media, is supposed to be different, with the likes of Facebook, Instagram and Twitter purportedly working around the clock to remove fake users, fake posts and fake engagement. However, […]
This is the week where over indulging is all but encouraged in the United States. If Christmas is about gift giving and Fourth of July is about patriotism, then Thanksgiving is truly about eating – actually over eating. As a holiday that isn’t actually a bad thing, but in a nation with expanding waistlines and […]
Don’t feed the trolls. When you respond and engage with every mean or potentially mean comment about you online, it gives license and opportunity for those behaviors to repeat. Don’t feed the trolls and don’t read the comments. As a part of my interview series about the things we can each do to make social media […]
Andrea Christie-David, the managing director of Leor In Home Early Learning, has first-hand experience with the power of social recruiting. She recently shared the job ad for a senior leadership role on social media and notes the engagement was impressive. “I found a single post resulted in around 20 to 30 candidates applying for a […]
A new job description has entered our lexicon: content moderator. The people who labor behind the walls of our social media feeds often make minimum wage or even less. They absorb a steady diet of offensive content, from graphic violence to child pornography and everything in between, so that others don’t have to see this […]
Social media platforms are no longer just domains for socializing. They are powerful marketing tools for brands. Platforms like Facebook, Instagram, Twitter, Snapchat, TikTok and YouTube are witnessing an influx of brands looking to connect with consumers in a more personalized way. Using wit, humour or a strong social message, bands are constantly trying to […]
Twitter has become one of the most heavily used datasets for social media analytics due to its widespread availability as both a free sampled stream and paid firehose. Almost every available social analytics platform supports Twitter as a data source, making analyses as simple as point-and-click. While few Twitter analyses normalize their results, the ability to search […]