How Fitbit Keeps Its Customers Moving in Social Media and Online Communities

Fitbit, a global leader in wearable fitness technology, has made it easier and more fun for millions of people to live a healthier life. And they’ve done it by focusing…

The Social Media Scourge of 2016: The Rise (and Hopefully Fall) of Click-Bait

Recently, I was asked what the biggest development in social media marketing was in 2016. I was also asked to share my social media New Year's resolution. In the past…

The Benefits of Supporting Your Customers Through Social Media

Social mediais a popular and powerful tool forcommunication andself-expression. Its power to affect trends and opinions is undeniable, as different people from across the globewrite posts, leave comments and share…

3 Examples of Social Media Campaigns for Social Good

While we use social media everyday, it isn’t often that we ask fundamental questions about what the medium is for, or what function it serves in the lives of our communities.…

Daisy Ridley shares a powerful message about self esteem on social media

Star Wars actress Daisy Ridley took to Instagram on Monday evening to share a message about the dangers of social media. Ridley, who has previously spoken out against a body-shamer who…

Social Media Algorithms and What They Mean for You

"Voodoo". "Black magic". "The death of a platform". These are just some of the affectionate terms that people have been using to describe social media's shift towards algorithm-based feeds. Social media…

3 Ways to Get More Out of Your Business Partnerships Using Social Media

We’re big fans of growing your business through new partnerships. If your business is ever feeling stagnant, looking to partnerships is a great way to get the ball rolling again…

3 Ways to Use Animated GIFs to Enhance Your Social Media Strategy

Do you use animated GIFs as part of your social media strategy? Interested in how you to create them and make them work for you? In the early days of…

10 Expert Social Media Marketing Tips for 2016

Social networks have exploded in recent times, and marketing experts have followed suit, seeking to make the most out of the massive reach and connection potential of these new platforms. And there's a lot to like…

What Social Media Marketers Need to Know About Facebook’s Instant Articles

With its new offering "Instant Articles," Facebook hopes to revolutionize how publishers post content to its network. On April 12th, the company will unveil the new feature on iPhone and Android Facebook…