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Loknath Das - May 20, 2019
- SEO
The Promises and Pitfalls of Black Hat SEO Practices
Most businesses today, especially e-commerce and content marketing operations, rely heavily on organic search traffic for overall success. Doing well here typically means making sure your webpages rank highest on…
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Loknath Das
- May 18, 2019
- SEO
The Importance of Diversification in SEO Strategy
Whether it’s the release of a new black and white animal, an introduction to a stranger named “Fred”, or the rare advice to E-A-T more, SEO changes and evolves quickly. Therefore, it’s important to diversify…
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Loknath Das
- May 15, 2019
- SEO
51% of D2C Brands Say SEO is a Top Acquisition Channel
A report on direct-to-consumer (D2C) marketing in 2019 finds that SEO is a top acquisition channel for most brands. When asked “what are your top 3 acquisition channels?” the responses…
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Loknath Das
- May 3, 2019
- SEO
7 SEO best practices you should be doing regardless of what Google says
In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what goes into their…
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Loknath Das
- April 28, 2019
- SEO
The SEO Advantages of Machine-Readable HTML5 Semantic Markup
Semantic HTML5 provides us with an opportunity to improve our websites and optimize for search engines. We can take full advantage of these opportunities by using machine-readable semantic HTML5 elements to describe…
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Loknath Das
- April 20, 2019
- SEO
Look Out for These 5 Signs of Black Hat SEO
Black hat SEO refers to unethical practices to help a website rank higher in Google. Often times, a website doesn’t even know it’s suffering from black hat search engine optimization…
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Loknath Das
- April 1, 2019
- SEO
The 4 Pillars of Enterprise SEO Success
Before starting my position at Groupon, I interviewed for director and senior manager positions in SEO with REI and Amazon. I noticed that there appears to be a shift in…
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Loknath Das
- March 23, 2019
- Technology
The Emerging Trend of Smart Home Technology in Real Estate
With the evolution of technology, the real estate industry in India has undergone several transformative evolutions. Today, smart homes equipped with IoT technology, are rapidly gaining in popularity, owing to…
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Loknath Das
- March 22, 2019
- Technology
Inside the car of the future with Nissan’s Invisible-to-Visible technology
Invisible-to-Visible technology, developed by Nissan, merges the real and virtual worlds. — AFP Relaxnews Nissan and NTT DOCOMO have revealed that they are field testing the automaker's Invisible-to-Visible (I2V) technology…
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Loknath Das
- March 11, 2019
- Technology
Want A Healthier Relationship With Technology? Meet The Marie Kondo Of Digital Decluttering
Photo by Ady TeenagerInRO on UnsplashPHOTO BY ADY TEENAGERINRO ON UNSPLASH When’s the last time you found yourself scrolling on a social media site and when you look at the…
