Just when we thought the saying “Content is king” was gone for good, there it goes showing its sneaky little face again in the search engine optimization (SEO) world. Bearing in mind also that “Content is queen,” it appears that content is, in fact, pretty danged important — so important that a new sub-industry has […]
Search engines are booming highways of the internet. It is estimated that 93% of all online experiences begin with them, which is a staggering number. Many of these searches are directed towards brands and businesses of all shapes and sizes. This poses an incredible business opportunity you should not miss. Namely, in this day and […]
Anybody who knows even a little about SEO will try to convince that it’s so hard to track. In the break room, they’ll probably shrug and say something like, “Yeah, ya know. SEO is a guessing game.” When that happens, do us a favor. Politely laugh, and with a fresh cup of coffee in hand, go pound out […]
The goal in business is to make money. Right? We all know it, but how can we achieve it in today’s increasingly competitive online world – and how is digital marketing impacting profit potential? Digital marketing, long hailed as the cure-all for business ailments, has seemingly become a cost center instead of a revenue center. […]
Opinions expressed by Entrepreneur contributors are their own. Understanding SEO is the first rule for being able to optimize your site and its content so that would-be customers can actually find your company online. When your SEO is on point, you are more likely appear in search engine results when someone looks for the type of products […]
Google Autocomplete is a legendary search feature. It consistently makes the news for its sometimes-funny and peculiar habits (and rarely in a positive way). It’s been blamed for political cover-ups, and has accidentally spoiled countless movies, TV shows, and even video games. But Google Autocomplete is also a powerful marketing tool that SEO professionals and other digital marketers have […]
I read a lot of patents, many of which may or may not apply to search engine optimization (SEO) or be used by Google at all. But that’s not the case with the recently granted Google patent “Related entities.” I believe this patent is being applied and it gives us significant insight into how Google identifies entities […]
It’s exciting to start a new search engine optimization (SEO) campaign, whether you’re handling all the little pieces yourself or you’re outsourcing the work to an agency. You’ll invest time and/or money in creating outstanding content, promoting that content, and restructuring your site so you’re more easily seen and categorized by search engines. Then, you can watch […]
Opinions expressed by Entrepreneur contributors are their own. When you own a digital marketing agency, clients want to know where to invest their marketing dollars. A question we frequently receive is, “Should I invest in PPC or SEO?” Related: SEO vs. PPC: Knowing Which Is Right for Your Website According to WordStream, PPC stands for pay-per-click, “a model of internet marketing in which […]
As you expand your business to customers in other countries, you might want to change your website’s content and setup. This said, you’ll find that you need to learn more about international SEO and how to implement it. International SEO, if executed the right way, can rake a huge ROI for your business. What is […]