I read a lot of patents, many of which may or may not apply to search engine optimization (SEO) or be used by Google at all. But that’s not the case with the recently granted Google patent “Related entities.” I believe this patent is being applied and it gives us significant insight into how Google identifies entities […]
It’s exciting to start a new search engine optimization (SEO) campaign, whether you’re handling all the little pieces yourself or you’re outsourcing the work to an agency. You’ll invest time and/or money in creating outstanding content, promoting that content, and restructuring your site so you’re more easily seen and categorized by search engines. Then, you can watch […]
Opinions expressed by Entrepreneur contributors are their own. When you own a digital marketing agency, clients want to know where to invest their marketing dollars. A question we frequently receive is, “Should I invest in PPC or SEO?” Related: SEO vs. PPC: Knowing Which Is Right for Your Website According to WordStream, PPC stands for pay-per-click, “a model of internet marketing in which […]
As you expand your business to customers in other countries, you might want to change your website’s content and setup. This said, you’ll find that you need to learn more about international SEO and how to implement it. International SEO, if executed the right way, can rake a huge ROI for your business. What is […]
SEO contracts can be confusing, controversial, and a sticking point that we all quickly want to get past in the search industry. They don’t have to be, though, as they can be incredibly useful tools on the front end of an engagement to get everyone on the same page. By making them useful and realistic, […]
International search engine optimization (SEO) remains one of the foremost ways for a brand to establish their global digital footprint. It is a hugely challenging endeavor that rewards those who find the right blend of global best practices and local-level insights. Global trends like the adoption of a mobile-first approach should shape international SEO strategy, […]
If you have been looking for ways to drive more customers to your business, then you have probably stumbled upon local SEO multiple times – and for a good reason. Local SEO proves to be a cost-effective option for business owners who want to attract prospective customers in a particular area. But what if your […]
A good SEO strategy should cover both on-page and technical SEO factors. Yet an SEMrush study found that a significant number of websites are still plagued with technical SEO issues. It’s a best practice to regularly perform an in-depth technical SEO audit on your website to make sure that search engines are able to crawl and index your pages […]
Interested to learn how to improve the integration between your SEO and marketing teams? Read on as Dawn-Elizabeth Howe, head of marketing at tombola bingo shares her tips for a joint up approach to digital. Once upon a time the internet consisted of spun content with manipulated anchor text, irrelevant forum comments, and directory after directory with no real […]
In 2018, more and more enterprise brands are beginning to build their marketing technology stacks. In parallel, over the last year, we have witnessed the convergence of content and search engine optimization (SEO). Intelligent marketers are utilizing these trends and building integrated marketing frameworks to provide marketing benefits far beyond the organic channel. Early adopters […]