Popular voice assistants such as Siri and Alexa have become the go-to search tool for consumer queries. Top companies such as Microsoft, Google and Amazon are offering Voice technology feature on various handheld devices through services such as Google Home and Amazon Echo. With voice recognition becoming a standard in products, tech companies are showing […]
Black hat SEO refers to unethical practices to help a website rank higher in Google. Often times, a website doesn’t even know it’s suffering from black hat search engine optimization — and being penalized for it. Though black hat can temporarily help a website rank higher in Google, search engines will ultimately demote it for […]
Anyone who works in marketing knows: unless your website reaches the first page of the search results for your desired keywords, it’s highly unlikely you’ll get the traction you need to reach the customers you want. And in a marketplace as vast and competitive as, well, the entire internet, it can feel like a pretty […]
Experienced search marketers like you are always pursuing the latest tactics and strategies that will take a campaign from “great” to “genius.” That distinguishes you from the rest. You deserve an event that delivers insights that make you say, “Wow. I’ve never heard that one before. That will work for us.” Attend SMX® Advanced for […]
Search engine optimization (SEO) is an entity in near-constant flux. Over the years, Google has changed its search algorithms multiple times—most recently in March 2019. Many businesses may be employing SEO tricks that are outdated or just clumsy and that ultimately end up being counterproductive. While it’s important to keep up with the ever-changing nature of […]
Search engine optimization (SEO) is an entity in near-constant flux. Over the years, Google has changed its search algorithms multiple times—most recently in March 2019. Many businesses may be employing SEO tricks that are outdated or just clumsy and that ultimately end up being counterproductive. While it’s important to keep up with the ever-changing nature of […]
For entrepreneurs, SEO is an integral part of building a successful startup from the ground up. Despite this, many founders neglect this low cost, high reward business strategy, according to digital growth expert Scott McGovern. A Search Engine Optimization (SEO) strategy is a powerful tool for any startup — and doesn’t have to kill the budget. […]
Before starting my position at Groupon, I interviewed for director and senior manager positions in SEO with REI and Amazon. I noticed that there appears to be a shift in requirements for SEO positions. Companies are realizing that to be successful at SEO, doesn’t mean just being good at the technical stuff or at identifying […]
Lawyers in private practice face an extremely competitive environment in Google search. These challenges are compounded by the fact that there is an overwhelming amount of information about SEO on the internet, and very little of it is tailored specifically to law firms. Search can be complicated, and like any modern technology, it’s always changing. […]
SEO content is more than just text. It’s all about optimization and performance. Wise and planned optimization helps your web pages hit the rankings of search engines and therefore attract more users. In this post, we have gathered a list of simple and efficient practices to help you with this task. Definition of SEO content Let’s start […]