More and more companies are relying on digital marketing to promote their products and services. Especially in the era of websites, blogs and social networks, SEO gains a whole new importance in promoting new business opportunities with customers that visit the Internet to get to know new products, goods and services. In this way, SEO […]
In an exclusive conversation with PCQuest, Rohan Ayyar, Regional Marketing Manager India, SEMrush, talks about SEMrush tools and how does this tool help SME’s and Startups to generate business leads. He also talks about the role of SEO in the digital marketing world. Excerpts: Q. Can you please give the overview of the SEMrush tools […]
Q: When looking at our marketing spend, what’s more important for digital growth: SEO or social media? — Chris G., Minnesota Before consulting, I made my living as an editor in media. Each job I held taught me the same lesson: Digital growth is not about manipulating tools like search engine optimization (SEO) and social media. It’s about using them […]
Google is doing a much better job of communicating with the search community of late. Whether it’s the announcement of the latest updates, posting extensive documentation, or answering questions posed directly to a member of the team, Google is generally quick to state what does and doesn’t work in search. Saying that, I’ve done some digging […]
If you are a small business owner with a grasp of what it takes to make your site rank for the search terms your potential customers use, great! But if you’re not, don’t despair. Many small business owners struggle with one or more aspects of search engine optimization (SEO), and for good reason. While SEO is […]
Opinions expressed by Entrepreneur contributors are their own. Today, nearly every business lives and dies by brand visibility. With over 4 billion people on the planet now being on the internet, a huge part of that visibility is online – on social media, digital publications and email inboxes. However, organic search is the biggest driver of website […]
The old joke goes “An SEO walked into a bar, pub, public house, Irish pub, tavern, beer garden…” and some site owners have been creative about interweaving synonyms into content on a page – some with more success than others. And when it is not done very well, the content can be off putting for […]
Common SEO mistakes small businesses make Shutterstock Small businesses in particular can dominate local search if they employ good search engine optimization (SEO) techniques. However, according to Chris Rodgers, CEO and Founder of Colorado SEO Pros, there problems most small business encounter when it comes to their website copy. He shares the five most common SEO […]
“What do we need to do to optimize our site?” It’s a question every search engine optimization specialist (SEO) faces but one that doesn’t have a simple answer. After all, has there ever been a site that simply needs one thing? That’s the problem with SEO. It’s comprised of so many things that when faced […]
Just like any other business, the main goal of an online business is to attract potential customers find and buy your products or services. To achieve this, online businesses rely on their websites to interact with their audience to inform them about your solutions and convince them to buy. Unless you have a well established […]