We all rely on specific tools to do our jobs as SEO professionals. Often we gravitate toward the tools that save us the most time while also providing us with the best insights. This mix of tools in our stack includes those we’ve relied on for a long time as well as those that we’re testing out […]
The travel industry pioneers – Hotwire, Priceline, Travelocity, TripAdvisor – are SEO juggernauts. With a massive amount of searches for vacation and travel planning, it’s one of the top categories online. And there’s a lot of money in SEO for them. In fact, organic traffic is the #1 source of traffic for travel brands: Just a few […]
Content strategy is a science and every detail matters. Those details include: The reading level of the content. Word count (especially in relation to top-ranking content). Format and correct use of subheaders. Keyword distribution. Use of phrases related to the keyword. Grammar. Sentence structure. In fact, details like these can mean the difference between a No. 1 […]
At it’s heart SEO (Search Engine Optimization) developed as an extension to web accessibility by following HTML 4 guidelines, in order to better identify the purpose and content of a document. This meant ensuring that web pages had unique page titles that properly reflected their content, as well as keyword headings to be better highlight […]
Magento is a wildly popular open-source ecommerce platform that’s ranked the second most utilized ecommerce solution globally. As with many website platforms, Magento comes with a large amount of customized features allowing their customers to create their online store the exact way they need it. Naturally, with so many customization options, setting up your store […]
An interesting statistic reveals that 93 percent of online experiences start with the search engine. And your rank during a search is dependent on your domain authority, which is also highly dependent on other Search Engine Optimization (SEO) factors. So, the best place to start is to invest in the SEO of your startup’s website. Check out […]
Given the dynamic nature of the search landscape, predicting the ROI of SEO can be a risky move. But with enough data at your disposal, it is possible to produce a realistic projection. In this episode of the Search Engine Journal Show, I had the opportunity to interview Francois Goube, CEO and Founder of OnCrawl. Goube offered […]
Search engines have seen the same SEO mistakes countless times, and as Patrick Stox, SEO specialist at IBM, said during his Insights session at SMX Advanced, “Are you going to throw millions of dollars at a PR campaign to try to get us [SEOs] to convince developers to fix all this stuff? Or are you […]
Developing a winning SEO strategy has always been subject to debate. While most SEO professional agree on the key factors to organic rankings as being good content, solid website architecture and strong backlinks, the prioritization and execution of these factors can and does vary widely. This is in no small part due to Google’s non-transparent […]
In a Webmaster Hangout, Google’s John Mueller answered a question from a web publisher who asked what to do about a suspected negative SEO attack. The web publisher asked if he should wait until he received a manual action from Google. Here is the question: “My website gets hundreds of links that seem to be […]