Let’s face it, search engine optimization (SEO) is one of the essential driving factors behind most digital marketing initiatives these days. And all too frequently, speaking to an SEO agency, once the subject of pricing is brought up, you’ll hear, “Well…it totally depends.” What does it depend on? Why can’t there just be a clear […]
OUR VERDICT It might confuse beginners but experts are sure to appreciate SEO Spider’s advanced page crawling and site analysis tools. FOR Lets you access plenty of useful data about your website Works with unpublished sites Syncs with third-party apps like Google Analytics AGAINST No cloud-based service available Interface could be confusing for first-time users […]
Google published a video on how to hire a search marketing consultant. They made two reasonable recommendations. But the third one caused the search community to rebuke Google for that advice. Google’s advice lacked the nuance that comes with actual experience as a client-facing SEO. How to Hire an SEO The video lists three steps for hiring […]
We live in a world where technology is truly changing almost every aspect of our lives. In SEO, that includes making it easier to automate tasks that would otherwise take days, weeks, or months. And that’s why more SEO professionals are using automation to speed up boring and repetitive tasks with Python. What Is Python? […]
Going into 2010, Rand Fishkin at MOZ predicted that over the course of the decade, Google queries would drive less and less traffic. Sure enough, Google introduced featured snippets around the middle of the decade. Featured snippets have ushered the rise of “zero click” searches, which is what happens when Google answers your question and you never […]
Gut feel. That’s how ecommerce marketers sometimes gauge the health of their search engine optimization program. SEO contains many gray areas, for sure. But an evaluation requires data, not a hunch. Use these six methods — in order — to determine the health of your SEO program. Analyzing metrics in multiple systems yields the clearest […]
In the majority of countries in the world, there is a huge emphasis on Google-first SEO. That is, looking to Google for the latest changes in how to optimize websites and achieve better levels of organic search traffic. This, however, might not always be the best approach. There are many other search engines that can help our […]
A study published by Microsoft aims to identify the most important trends in marketing for the 2020s. The study contains a section on trends in marketing skills, with lists of the most important skills for marketers over the next decade. At the top of the list of important hard skills is search engine optimization. Data from the […]
In the field of SEO, it’s safe to say that things are always changing. Optimization techniques that worked years ago fall by the wayside, and SEO as a whole evolves into a more intelligent discipline that evolves beyond spamming Google with links and keywords. Sophisticated strategies for increasing organic traffic exist, along with things like […]
What’s the secret to winning at SEO in 2020? If you want to outrank your competition, there are three things you will need: The best content you can produce. The best content distribution plan you can design. And the best site optimization you can muster. You know you want to excel in them all. And […]