14 Common SEO Mistakes (And How To Correct Them)

Search engine optimization (SEO) is an entity in near-constant flux. Over the years, Google has changed its search algorithms multiple times—most recently in March 2019. Many businesses may be employing SEO…

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7 Reasons Why SEO Matters for Every Startup

For entrepreneurs, SEO is an integral part of building a successful startup from the ground up. Despite this, many founders neglect this low cost, high reward business strategy, according to digital…

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The 4 Pillars of Enterprise SEO Success

Before starting my position at Groupon, I interviewed for director and senior manager positions in SEO with REI and Amazon. I noticed that there appears to be a shift in…

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Law Firm SEO: Six Tactics Attorneys Can Use To Start Seeing Results

Lawyers in private practice face an extremely competitive environment in Google search. These challenges are compounded by the fact that there is an overwhelming amount of information about SEO on…

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Understanding SEO Content: 6 Simple Practices to Try

SEO content is more than just text. It’s all about optimization and performance. Wise and planned optimization helps your web pages hit the rankings of search engines and therefore attract more users.…

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6 SEO Marketing Trends in 2019 That Entrepreneurs Should Know About

Search engine algorithms are ever changing, which means that anyone with a website needs to stay up to date on today’s SEO marketing trends. Not only is new technology changing…

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BEST SEO PRACTICES OF 2019

“We are gonna live Like we are telling the best story ever” – Penelope Stamp This hits so damn hard, that the audience is left with no choice but to stick…

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What Is Dwell Time & Why It Matters for SEO

Dwell time is one of those metrics that gets referenced a lot in articles, on social media, and in conference presentations. Sadly, though, it remains greatly misunderstood by some in…

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Is SEO the future of successful apps?

Google recently updated their mobile search algorithm to show the results of not only websites but also apps. Plus, the app results come with an install button. This means that…

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A checklist: Important SEO points to cover in a content campaign

After you’ve chosen the right execution for your link-building campaign and you’re getting ready to launch it, you can’t forget about search engine optimization (SEO). It’s easy to get caught up in…

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