Apple to test self-driving car technology in California

Apple will begin testing self-driving car technology in California, its first public move into a highly competitive field that could radically change transportation. On Friday, the California Department of Motor…

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The evolution of boxing in the age of social media

Terry Flanagan, left, stings Petr Petrov with a left hand on the way to a points victory. Their fight, which took place in Manchester, England, was streamed live on Twitter…

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The complete guide to optimizing content for SEO (with checklist)

Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without an SEO strategy can’t keep up in a digital marketplace.…

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How to Create Lead Magnets that Win Clicks and Influence Customers

Lead magnets - often called content offers - are something we've all seen. From free eBooks, to templates, to other gated content that's offered alongside blog articles, they've become a standard part of…

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How to Enhance Your SEO Efforts by Guest Posting

There is a widespread myth prevailing within the content marketing industry that guest posting is not that good a strategy to improve the SEO performance of a website. To be…

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Research reveals extent of aggressive hyperscale operator growth in cloud markets

Hyperscale operators are ‘aggressively’ growing their share of cloud service markets, according to the latest note from Synergy Research. The analyst firm identifies 24 companies in all which meet its…

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The complete guide to optimizing content for SEO with checklist

Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without an SEO strategy can’t keep up in a digital marketplace.…

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The surprising reason why CEOs should be social media savvy

On Christmas Day 2016, Airbnb CEO Brian Chesky did something unusual: He spent hours on Twitter engaged in market research that would drive Airbnb's market strategies in 2017. He began…

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Technology set to dish up takeaway revolution, says Just Eat

As if ordering takeaway wasn’t already easy enough, technological developments mean consumers need not lift a hand to order food these days. While food tech has tended to lag behind…

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Michael Bublé’s wife gives update on son’s cancer battle

Michael Bublé‘s wife Luisana Lopilato has spoken for the first time since her son was diagnosed with cancer. Bublé announced last November that his three-year-old son, Noah, was battling with liver cancer. In…

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