SEJThinkTank Recap: Local SEO: Case Studies from Big Brands
On Wednesday, October 28th, the SEJ ThinkTank was joined and sponsored by Steve Wiideman of Wiideman Consulting to talk about local SEO for big brands. This hour-long webinar was moderated by our…
Local SEO: How to Stay Competitive in Google’s Local 3-Pack
A significant shakeup in local search occurred on August 7th when Google made the decision to reduce the familiar local pack from seven listings to three listings. On that day, search marketers…
How to Set Website Progress & Success Signals
Naturally, business owners look for justification when investing their money in marketing. Clients who are not familiar with web marketing at a basic level can be hard, if not even…
Multivariate Testing: What it is and When to Use It
At Yoast, we’ve written quite a few posts on Conversion Rate Optimization and A/B testing in the last few years. However, we’ve never really touched the subject of multivariate testing. In…
Study Finds Google Rich Answer Results Have Increased Dramatically
A new study released by Eric Enge of Stone Temple Consulting has found that Google’s Rich Answer results for search queries have increased dramatically in the first half of 2015.…
What is Referrer Spam and How Do You Get Rid of It?
How Do You Get Rid of It? Google’s web analytics service is one of the most reliable, and most powerful, tracking services around. If there’s a stat you’d like to…
The Long Game: How to Drive and Convert Web Traffic
In today’s world, most businesses live or die by their website. Gone are the days where companies can neglect their web presence and still drive leads and sales. Technology, especially…
Google and SEJ Launch ‘Ask the AdSense Guy’
I am excited to announce a new SEJ column “Ask the AdSense Guy” by John Brown, Head of Publisher Policy Communications for Google. Appearing monthly, John will cover topics related…
Beyond Yelp: How to Find (and Push) the Right Reputation Review Sites
For most people, the word “Yelp” is synonymous with “reputation review”. And that’s no surprise. This one site contains reviews of almost every type of business you can think of,…
Warning: You’re Killing Your SEO Efforts by Using Angular JS
Remember the 90s? Google was just starting out, smartphones and apps weren’t yet around, there was a limited number of coding languages and platforms, and life sure seemed simpler. Developers…
