Most websites have a global audience, even if they focus on one country. However, depending on your product, you might want to go the extra step and target international users.…

On Personal Branding: An Interview With Guy Kawasaki

At Pubcon 2015 in Las Vegas, I had the opportunity to speak with Guy Kawasaki, Chief Evangelist of Canva, about the growing importance of personal branding in today’s workforce. In…

How to Maximize the Full Potential of Magento SEO

This post was sponsored by Mageworx. Out of the box, Magento is equipped with a bunch of SEO features that let store owners configure page URLs, optimize meta data, generate…

Marketing to Millennials: An Interview with Duane Forrester

At Pubcon 2015 in Las Vegas, I had the opportunity to speak with search marketing veteran, Duane Forrester, about the growing challenges the industry faces when it comes to marketing to…

How to Make Your URLs SEO Friendly

This infographic has a cool insight into who has the most valuable search traffic broken down by industry. This is based on organic traffic and on how much ads would…

Who Has the Most Valuable Search Traffic?

This infographic has a cool insight into who has the most valuable search traffic broken down by industry. This is based on organic traffic and on how much ads would…

When Link Building Means Saying “No”

As a link builder, I sometimes feel like I’m biologically wired to get excited about links. I want to deliver the best quality links to my clients, and I want…

Great Search APIs to Power Your SEO Dashboard and Tools

Over the past 12 months, there has been a large jump in the number of search marketing agencies who are developing their own dashboards and reporting tools. As technology gets easier…

How Content Delivery Networks (CDNs) Can Impact SEO

It is no secret that a site’s load time impacts its search ranking. SEOs everywhere have stressed page load time and page speed must be considered, and Google has even…

How to Rank Better With User Experience Marketing

  Search engines no longer depend on matching keywords on web pages. The most recent changes involve a move toward understanding concepts. Thus, SEO strategies that begin with keyword research are ranking strategies for algorithms that no…