SEO in 2020: Going Beyond Google

In the majority of countries in the world, there is a huge emphasis on Google-first SEO. That is, looking to Google for the latest changes in how to optimize websites…

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Microsoft Lists SEO as the Most Important Hard Skill for Marketers

A study published by Microsoft aims to identify the most important trends in marketing for the 2020s. The study contains a section on trends in marketing skills, with lists of the most…

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SEO in 2020: What Basics You Need to Know to Be Successful

In the field of SEO, it’s safe to say that things are always changing. Optimization techniques that worked years ago fall by the wayside, and SEO as a whole evolves…

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Why Meta Tags Are Still Relevant to SEO – and the Best Way to Use Them

Within the constantly shifting guidelines for what does and doesn’t boost a website’s SEO, meta tags typically don't garner much attention. They don't directly impact Google SEO rankings, but they…

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SEO Strategy Guide: Beat Your Competition in 2020

What’s the secret to winning at SEO in 2020? If you want to outrank your competition, there are three things you will need: The best content you can produce. The…

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SEO in 2020: What Role Do Keywords Play?

It’s 2020, and SEO professionals who’ve been at it for a while will know just how much has changed in the past decade. In 2010, we still hadn’t been hit…

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Conductor launches SEO services marketplace for Searchlight users

SEO technology firm Conductor is out with a new marketplace in its Searchlight platform. Agency and corporate customers can request managed services directly within the platform interface. The goal is…

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Google Explains How to Use Headings for SEO

Google’s John Mueller offered a clear explanation of how Google uses H1, H2, HTML headings. This explanation shows the role heading elements play in ranking and how you should use…

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Want to Improve Your SEO? This Technical Training Can Help.

Traffic is crucial to any online business. You can rely on your paid marketing efforts or leaning into a variety of social channels, but if you aren't capitalizing on organic…

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9 Bad SEO Habits to Leave in 2019

As we enter a new decade, it’s time to say goodbye to some bad SEO habits. These are SEO tactics that just plain don’t work, or even worse, can get…

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