Presenting the 2015 UK Search Awards Shortlist
With the 2015 US Search Awards wrapping up this month, it’s time to look ahead to the event that started it all — The UK Search Awards. Now in their…
Your Definitive Guide to Reputation Management Blogging: How Often & How Long
Remember the good old days of the internet? You know, the times when you could just stuff a ton of keywords into a blog post and sit back smirking, knowing…
SEJThinkTank Recap: Local SEO: Case Studies from Big Brands
On Wednesday, October 28th, the SEJ ThinkTank was joined and sponsored by Steve Wiideman of Wiideman Consulting to talk about local SEO for big brands. This hour-long webinar was moderated by our…
Local SEO: How to Stay Competitive in Google’s Local 3-Pack
A significant shakeup in local search occurred on August 7th when Google made the decision to reduce the familiar local pack from seven listings to three listings. On that day, search marketers…
How to Set Website Progress & Success Signals
Naturally, business owners look for justification when investing their money in marketing. Clients who are not familiar with web marketing at a basic level can be hard, if not even…
Multivariate Testing: What it is and When to Use It
At Yoast, we’ve written quite a few posts on Conversion Rate Optimization and A/B testing in the last few years. However, we’ve never really touched the subject of multivariate testing. In…
Study Finds Google Rich Answer Results Have Increased Dramatically
A new study released by Eric Enge of Stone Temple Consulting has found that Google’s Rich Answer results for search queries have increased dramatically in the first half of 2015.…
What is Referrer Spam and How Do You Get Rid of It?
How Do You Get Rid of It? Google’s web analytics service is one of the most reliable, and most powerful, tracking services around. If there’s a stat you’d like to…
The Long Game: How to Drive and Convert Web Traffic
In today’s world, most businesses live or die by their website. Gone are the days where companies can neglect their web presence and still drive leads and sales. Technology, especially…
Google and SEJ Launch ‘Ask the AdSense Guy’
I am excited to announce a new SEJ column “Ask the AdSense Guy” by John Brown, Head of Publisher Policy Communications for Google. Appearing monthly, John will cover topics related…
