Using Artificial Intelligence to Solve #SEO
I recently wrote about how to statistically model any given set of search results, which I hope gives marketing professionals a glimpse into how rapidly the SEO industry is currently…
Is Your SEO Killing It or Getting Killed?
“Movement is life.” In the movie World War Z, those were the words Brad Pitt’s character spoke to a family who opted to barricade themselves into their apartment rather than…
Making Your Brand and Keyword Strategy Work Together
What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor…
The (Technical) Future of #SEO
This is part 1 of 2 in a series of articles where I will layout a vision to bring more objectivity to SEO by applying a search engine engineer’s perspective…
18 Areas of Knowledge Every SEO Must Possess
As SEOs, we need AS to know a lot of stuff. It can be absolutely overwhelming. Many SEOs experience the impostor syndrome — the feeling that we’re in our industry or…
UX: The Key to The Future of SEO
The SEO landscape has undergone quite a few changes over the last few years. You don’t need me to elaborate much here. Google has reshaped the SEO landscape and, like it…
Google Releases New Update To Structured Data Site Testing Tool
Structured data can give you that edge you need when it comes to getting content discovered and clicked on in search results, and other Google properties. Google’s structured data testing…
Geo-Targeting and SEO 101: How to Rank Content in Multiple Regions and Languages
The day has finally come – you have decided it is time to take your business international. Prospects and potential customers are searching all over the world for your products and services, but…
Six Actionable SEO Tips You Can Discover From Every SERP
SEOs rely on tools, data, numbers, metrics, reports, charts, graphs, and huge Excel spreadsheets bristling with pivot tables. We do love our data. But sometimes, the best information comes from the good…
UpCity.com: A Step-By-Step System to High Rankings
The task of search engine optimization, content marketing and management, as well as social media may appear daunting to the small business owner. Even for the seasoned professional, there is…
