Making Your Brand and Keyword Strategy Work Together
What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor…
The (Technical) Future of #SEO
This is part 1 of 2 in a series of articles where I will layout a vision to bring more objectivity to SEO by applying a search engine engineer’s perspective…
18 Areas of Knowledge Every SEO Must Possess
As SEOs, we need AS to know a lot of stuff. It can be absolutely overwhelming. Many SEOs experience the impostor syndrome — the feeling that we’re in our industry or…
UX: The Key to The Future of SEO
The SEO landscape has undergone quite a few changes over the last few years. You don’t need me to elaborate much here. Google has reshaped the SEO landscape and, like it…
Google Releases New Update To Structured Data Site Testing Tool
Structured data can give you that edge you need when it comes to getting content discovered and clicked on in search results, and other Google properties. Google’s structured data testing…
Geo-Targeting and SEO 101: How to Rank Content in Multiple Regions and Languages
The day has finally come – you have decided it is time to take your business international. Prospects and potential customers are searching all over the world for your products and services, but…
Six Actionable SEO Tips You Can Discover From Every SERP
SEOs rely on tools, data, numbers, metrics, reports, charts, graphs, and huge Excel spreadsheets bristling with pivot tables. We do love our data. But sometimes, the best information comes from the good…
UpCity.com: A Step-By-Step System to High Rankings
The task of search engine optimization, content marketing and management, as well as social media may appear daunting to the small business owner. Even for the seasoned professional, there is…
#MarketingNerds Podcast: Talking Technical #SEO with Prashant Puri
In this podcast, I had the chance to discuss many aspects of technical SEO with Prashant Puri, CEO & Co-Founder of AdLift.com. In this episode of Marketing Nerds, we cover:…
Five Times When You Absolutely MUST Hire an SEO
We’ve finally reached a point in business where SEOs are viewed as unnecessary. Business owners either think “SEO is dead” or “SEO is common knowledge,” so they don’t go through…
