SearchCap: Google Maps test, EU copyright reform & image SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Two weeks until SMX Advanced. Lock in your ticket now!
    May 29, 2018 by Search Engine LandEquip yourself with the actionable tactics you need to deliver superior search marketing results. Attend SMX® Advanced for authoritative sessions, inspirational keynotes, vendor demos, intensive workshops and peer-to-peer networking sure to satisfy your SEO and SEM cravings. Don’t wait to register! The conference is just two weeks away, and we have fewer than 50 tickets […]
  • EU’s disruptive ‘copyright reform’ moves closer to passage
    May 29, 2018 by Greg SterlingLegislation seeks to clean up copyright but also to subsidize traditional media at the expense of internet companies.
  • It’s alive! Image SEO is back from the dead
    May 29, 2018 by Anthony MullerIn the wake of Google’s removal of the ‘view image’ button, contributor Anthony Muller polled top news and entertainment sites to share their Google image traffic data. The results? Overwhelmingly positive — image search is back.
  • S.P.L. Sørensen Google doodle doubles as a quiz for pH levels of food, soap & batteries
    May 29, 2018 by Amy GesenhuesThe Danish chemist is known for the pH scale he invented to measure acidity and alkalinity levels.
  • Google Maps is testing interface with categories of local search suggestions
    May 29, 2018 by Barry SchwartzNew Google Maps interface on Android shows category selections based on where you’re viewing the map.
  • 5 PPC mistakes you’re probably making in your campaigns
    May 29, 2018 by Sponsored Content: OutbrainMost common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality conversions. […]
  • Google My Business Q&A: What you may be missing
    May 28, 2018 by Sherry BonelliDid you know you can add a custom FAQ to your GMB listing? Contributor Sherry Bonelli explains how to use the often-overlooked Q&A feature to promote your business and stay ahead of the competition.
  • Ask the #SMXperts: Going All-In On AMP
    May 25, 2018 by Debra MastalerIf you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions and share insights on the latest AMP developments.