The customizable product allows gamers with mobility limitations to craft their own personal device. On Wednesday night, Microsoft unveiled its new Xbox Adaptive Controller for the Xbox One console, aimed at making gaming more accessible for those with disabilities and mobility limitations as part of their Gaming for Everyone initiative. The device allows for individual […]
Search engines are booming highways of the internet. It is estimated that 93% of all online experiences begin with them, which is a staggering number. Many of these searches are directed towards brands and businesses of all shapes and sizes. This poses an incredible business opportunity you should not miss. Namely, in this day and […]
It’s exciting to start a new search engine optimization (SEO) campaign, whether you’re handling all the little pieces yourself or you’re outsourcing the work to an agency. You’ll invest time and/or money in creating outstanding content, promoting that content, and restructuring your site so you’re more easily seen and categorized by search engines. Then, you can watch […]
International search engine optimization (SEO) remains one of the foremost ways for a brand to establish their global digital footprint. It is a hugely challenging endeavor that rewards those who find the right blend of global best practices and local-level insights. Global trends like the adoption of a mobile-first approach should shape international SEO strategy, […]
We all love free traffic! SEO leads to revenue that goes straight to the bottom line. Yet, many companies do not have dedicated SEO resources and the task falls upon busy marketers that have many channels to worry about, including paid search, email, social, display advertising, affiliate marketing, and more. Time is precious in this […]
The rise of mobile search has led to many changes in SEO, but none more dramatic than the area of local search. By now, most of us are familiar with the Google update known as Pigeon. Launched in 2014, it allowed greater search visibility for local directories, which helped local search engine optimization (SEO) establish a […]
Search engine optimization (SEO) isn’t necessarily difficult, but it can be technically complex. It also requires knowledge of hundreds of different interacting ranking variables; if something goes wrong, you need to be able to pinpoint the root of the problem, and take meaningful action to maintain progress. While there are many excellent resources that can help […]
The previously inexact science of search engine optimization (SEO) isn’t quite as inexact as it used to be. In fact, more than 80 percent of marketers say SEO effectiveness is on the rise, including more than 40 percent of those saying it’s up significantly. That’s good news…because more than 60 percent of marketers also say […]
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link […]
HIGHLIGHTS New AI-based recognition features launched for the sighted The same features can help tag friends for visually impaired Facebook has also automated descriptions of what’s happening in a photo When Matt King first got on Facebook eight years ago, the visually challenged engineer had to weigh whether it was worth spending an entire Saturday morning checking […]