How to burst your social media filter bubble with a growing class of apps
Daniel Lubetzky, the son of a Holocaust survivor, has sought to build bridges among people in conflict throughout his career as a businessman and philanthropist. So when Lubetzky, the chief…
How to Create Lead Magnets that Win Clicks and Influence Customers
Lead magnets - often called content offers - are something we've all seen. From free eBooks, to templates, to other gated content that's offered alongside blog articles, they've become a standard part of…
How to Enhance Your SEO Efforts by Guest Posting
There is a widespread myth prevailing within the content marketing industry that guest posting is not that good a strategy to improve the SEO performance of a website. To be…
Make Nokia Great Again HMD official explains how Android will help Nokia return to former glory
Simplicity, ease of use, build quality. These were some of the main attributes that made Nokia phones so popular in the pre-iPhone era. Although the Finnish firm went through some…
How to Avoid Unwanted Communications on Social Media
That recent tech innovation known as the internet has made keeping in touch with family and friends easier than ever—but it might also have brought you some unwelcome attention from…
When It Comes To SEO, How Cheap Is Too Cheap?
pexels.com pexels.com One of the biggest concerns I find with business owners and marketers apprehensive about starting a search engine optimization (SEO) campaign is the cost; they’re worried they may…
How to take advantage of social media as ‘the new coffee break’
In the U.S., 62% of adults receive their news from some social media platform such as Facebook, Twitter or Reddit, according to a 2016 study by the Pew Research Center.…
How Technology Is Making Expense Reporting Easier
With the right app, business travelers can record travel expenses by simply speaking into a smartphone. ILLUSTRATION: CHRISTOPH HITZ FOR THE WALL STREET JOURNAL Good news for road warriors: Keeping…
How Important Is SEO to the Success of Your Business?
The importance of SEO has been a point of debate for years. Half the internet believes SEO is dead, while the other half feels it’s necessary. But do we overlook it?…
The Power of Geofencing and How to Add it to Your Marketing [Infographic]
Thanks to the ubiquitous smartphone, there’s now an entirely new level of marketing available: Geofencing. Geofencing is a location-based marketing tool that enables more active consumer focus. There are three ways to…