How Fitbit Keeps Its Customers Moving in Social Media and Online Communities

Fitbit, a global leader in wearable fitness technology, has made it easier and more fun for millions of people to live a healthier life. And they’ve done it by focusing…

Social Advocacy and Politics: Twitter and the Bully Pulpit

About two years into his only term in office, George H. W. Bush said in an interview that he was just beginning to understand the power of the spoken word…

Here’s What Happened on Instagram in 2016

2016 was a big year for Instagram, as it achieved new milestones and released several new features. Summing up all those events, here's an infographic-timeline of the platform's year, which comes courtesy…

The Social Media Scourge of 2016: The Rise (and Hopefully Fall) of Click-Bait

Recently, I was asked what the biggest development in social media marketing was in 2016. I was also asked to share my social media New Year's resolution. In the past…

The Benefits of Supporting Your Customers Through Social Media

Social mediais a popular and powerful tool forcommunication andself-expression. Its power to affect trends and opinions is undeniable, as different people from across the globewrite posts, leave comments and share…

Facebook Releases New Data on the Rising Opportunity of Messaging for Business

Conducting business via message arose as a key trend of focus in social media marketing circles this year, with Facebook leading the charge. Back in April, Facebook announced their Bots for…

The Power of Podcasts on LinkedIn

When it comes to generating that critical "Know, Like and Trust" factor with a personalized, 1-on-1 marketing approach on a social network like LinkedIn, there's an often-overlooked marketing method that's proving more…

Snapchat Continues to Refine Focus Ahead of IPO

Snapchat – or more operatively, parent company Snap Inc. - is moving at pace to refine itself ahead of an IPO, which is believed to be coming early in the…

Employee Advocacy Beyond “Please RT This” and the Rise of Digital Eminence

With marketing channels becoming completely fragmented, companies are looking towards new ways to get their message out. Social media is becoming noisier and noisier for brands as pretty much every…

LinkedIn Provides Advice on How to Maximize Their New Endorsements System

To help members take advantage of this, LinkedIn's published a new post with advice on how to make the most of your endorsements in order to boost your profile and get…