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Loknath Das - July 9, 2019
- Social Media
How brands are unleashing the power of social media as a marketing tool
Social media platforms are no longer just domains for socializing. They are powerful marketing tools for brands. Platforms like Facebook, Instagram, Twitter, Snapchat, TikTok and YouTube are witnessing an influx…
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Loknath Das
- May 15, 2019
- SEO
51% of D2C Brands Say SEO is a Top Acquisition Channel
A report on direct-to-consumer (D2C) marketing in 2019 finds that SEO is a top acquisition channel for most brands. When asked “what are your top 3 acquisition channels?” the responses…
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Loknath Das
- February 1, 2019
- Social Media
In An Era Of Social Media Distrust, Some Brands Are Finding Ways To Get Intimate
In March of last year, a whistleblower revealed that political data firm Cambridge Analytica gained improper access to private information on more than 50 million Facebook users. One month later, Facebook chief…
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Loknath Das
- January 5, 2018
- Mobile News
Digit’s Great Indian Mobile Survey Ranks India’s Top 5 Smartphone Brands For After-sales Support
An extensive survey conducted by Digit.in across the country has shed light on what smartphone users feel about the devices they own. Our previous reporthighlighted that a majority of smartphone users…
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Loknath Das
- August 23, 2017
- Mobile News
Tecno Mobile Says It Seeks to Be Among Top 5 Smartphone Brands in India
HIGHLIGHTS Tecno Mobile is eying to enter into India's top 5 smartphone brands list It is expanding its footprint in 15 major markets like Delhi-NCR Company's major share in mobile…
PS4 Price Cut Coming Soon, Suggests Retailer Site Leak
Despite rumors to the contrary, console gaming is currently alive and well. Although the long term prospects for consoles are still murky, with PlayStation president Shuhei Yoshida even suggesting that…
